Creator-Direct License
This is a license directly between the creator who owns the video (the "Creator") and the buyer (the "Licensee"). It covers one video for the use, term and territory in the License Details below.
License My Video ("LMV") is not a party to this agreement. LMV provides the licensing page and this template. LMV doesn't sell the license, receive payment, or deliver the video.
The license takes effect once the Creator receives payment in full.
Beta template. This is not legal advice, and LMV is not a law firm.
License details
1. What you're licensed to do
The Creator grants the Licensee a non-exclusive, non-transferable, non-sublicensable right to use the video only for the use, platforms, term and territory in the License Details. Every other right stays with the Creator.
| Use | Covers | Doesn't cover |
|---|---|---|
| Social repost | Organic posts on the Licensee's own social accounts, as editorial or entertainment content | Brand promotion, sponsored posts, ads |
| Brand organic post | Unpaid posts on a brand's own channels, including posts that promote the brand | Paid boosting, ads, whitelisting |
| Paid ads | Paid placements and boosted posts on the listed platforms, plus everything under brand organic | TV, cinema, out-of-home |
| TV / broadcast | Linear TV, streaming services and broadcast segments, plus everything under paid ads | Feature films, unless agreed in writing |
Exclusivity. The license is non-exclusive unless the License Details list exclusivity. If they do, the Creator won't license the video to anyone else for that use and territory until the stated date.
The video can be cropped, trimmed, resized, captioned or subtitled. Any other edit, including remixes, voice-overs, cuts that change meaning, or overlays implying endorsement, needs the Creator's written approval, recorded under Custom edits in the License Details.
Term and territory. The term runs from the start date for the period listed, and perpetual means no end date for the listed use only. Territory is where the video is targeted or broadcast: organic posts are treated as published in the Licensee's home country, and paid ads must be geo-targeted to the licensed territory. When the term ends, paid ads and broadcast must stop, and no new posts can be made. Organic posts already published during the term may stay up, but can't be re-posted, boosted or edited.
2. Credit, restrictions, payment and delivery
Credit. Every organic post must tag or credit the Creator as shown in the License Details. Credit isn't required inside ads or broadcast unless the License Details say so.
The Licensee must not:
- Resell, sublicense or share the video outside its own organization
- Use it in political, adult, hateful or defamatory content, or for tobacco, gambling or weapons
- Suggest the Creator endorses a product, person or cause
- Use the video, or anyone in it, to train AI or create synthetic media
- Claim ownership of the video or register it with content-ID systems
Payment. The Licensee pays the Creator directly through the Creator's payment link. The Creator is responsible for issuing receipts and handling any taxes on the fee.
Delivery. The Creator delivers the original file within 3 business days of payment. If the Creator can't deliver, the Creator refunds the fee in full.
3. Rights, breach and liability
Ownership. The Creator owns the video and confirms they have the right to license it, including consent from anyone identifiable in it.
Music and third parties. This license covers the Creator's own footage only. Third-party music, logos or footage in the video aren't included. The Licensee clears those, or uses a version without them.
Use outside the license. If the Licensee goes beyond the licensed use, term or territory, the Creator can end the license on notice. The Licensee must then remove the video and pay the difference up to the correct license price. The Creator keeps all other legal remedies.
Liability. Each party's total liability is capped at the fee paid, except where the law doesn't allow that limit.
LMV's role. LMV is not a party to this license and has no liability under it. Disputes are between the Creator and the Licensee. LMV may remove a Creator's page or a listing at any time.
Governing law. This license is governed by the laws of the province or state where the Creator lives.